Yet again it has been proved that Indian Large format Printing Industry is facing serious crisis. Last week one of the reputed  printing company has cut down their force to half due to continuous losses since last over 11 months. The basic story behind this kind of lay offs is continues drops in unit rates in printing against increasing liabilities. There certain hidden reasons behind this kind of incidents which are demand of Cash Discounts & Volume Discounts which is actually a mainline media practice and some force full under the table transaction between vendors and procurement. but the real problem is laying unanswered....what will happen to the grass root level skill servicemen who is thrashed out of his world and landed no where